How does one bring life to “haunted” Halloween props from within an office building?
I began by shooting video of each prop in action in front of a green screen. Once I decided the spooky world I wanted the item to live in, I used paint tools, special effects and dozens of cut up images to create a cohesive environment that would entice the consumer to add the prop to their seasonal decor. These videos were featured on client’s (Target, Home Depot, Party City, Spirit Halloween) store and YouTube pages.