Adoratherapy’s original Amazon content had become outdated with regard to where the brand was now, and lacked focus on well being and mindfulness; a strong benefit of their product. A total visual update was in order for the company to flourish into the coming years.
Akin to dating apps, brands have as little as 30 seconds to capture genuine engagement. This requires a strong focus on features and benefit-rich content that fits together seamlessly to tell a better story than the competitors.
Focusing on brand voice, target demographics, and product purpose, I’ve created digital footprints that can be used to increase brand and product awareness across any and all platforms.
